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Contemporary Issues in Marketing and Consumer Behaviour 2nd Edition, ISBN-13: 978-0415826914

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Description

Contemporary Issues in Marketing and Consumer Behaviour 2nd Edition, ISBN-13: 978-0415826914

[PDF eBook eTextbook]

  • Publisher: ‎ Routledge; 2nd edition (July 24, 2017)
  • Language: ‎ English
  • 186 pages
  • ISBN-10: ‎ 0415826918
  • ISBN-13: ‎ 978-0415826914

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Topics new to this edition include:

* the moralised brandscape;

* the politics of consumption;

* the spaces and places of marketing; and

* the relationship between marketing and psychoanalysis.

This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.

Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.

Table of Contents:

List of illustrations

Chapter 1 Introduction: how has marketing changed?

Chapter 2 Postmodern marketing and beyond

Chapter 3 Building brand cultures

Chapter 4 Gender, feminism and consumer behaviour

Chapter 5 Psychoanalysis in marketing theory and practice

Chapter 6 Ethical debates in marketing management

Chapter 7 Ethical consumers and the moralised brandscape

Chapter 8 Politicising consumption: consumerising politics

Chapter 9 Marketing spaces and places

Chapter 10 The globalised marketplace

Index

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1 review for Contemporary Issues in Marketing and Consumer Behaviour 2nd Edition, ISBN-13: 978-0415826914

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